UX Researcher

 
 

EXPERIENCE

Sr. UX Researcher
Genuine Parts Company - Oct 2024 - Present

  • Work to understand users’ needs, behaviors, and motivations in a B2C supply-chain setting - through user interviews, contextual inquiries, and competitive analyses - to influence the design of products and services across all touch points

  • Lead the development and execution of qualitative and quantitative research, providing actionable insights that keep both user needs and business objectives in mind

  • Collaborate with product, design, and engineers to transform research data into innovative design solutions

UX Researcher, Accessibility Analyst
BlueCross BlueShield of Tennessee - Aug 2023 - Sep 2024

  • Planned and performed generative and evaluative user research, and advised on solutions for UX and accessibility issues for Mobile Apps and Public Sites

  • Analyzed, synthesized, and documented research findings to share actionable insights and recommendations with stakeholders to advocate for all user types

  • Supported product redesigns and launches by providing ongoing feedback and using assistive technologies to test digital products for adherence to WCAG 2.1 standards

UX Researcher & Designer
LH Creative Co. - Aug 2022 - Jul 2023
Clients - SMPL Terms, Career Coaching Pro, Inclusive, Weavechain, Tech Fleet

  • Collaborated with key stakeholders to gather requirements and verify business and customer goals were met or exceeded ensuring the highest ROI

  • Conducted full-cycle quantitative and qualitative studies and socialized findings to diverse audiences through documentation and presentations to advocate for the user, inform design decisions, and drive product impact

  • Verified designs meet accessibility standards through product audit, resulting in increased adoption and user experience 

  • Led design in a lean Agile environment and partnered cross- functionally with product, developers, research, and content
    to creatively satisfy business objectives & user needs

  • Iteratively designed mobile and web-based wireframes and prototypes in line with stakeholder requirements to test concepts against user needs

UX Researcher & Content Specialist
Down Syndrome Association of Atlanta - March 2019 - July 2022

  • Performed and analyzed competitor benchmarking and generative research to present recommendations, guiding executive decision-making in website redesign

  • Planned and conducted user and stakeholder workshops to define effective information architecture, leading to increased user engagement and consumable design

  • Managed a content audit to uncover substantive insights that
    were used to validate design direction and strategy

  • Successfully ideated and launched an annual social media campaign by creating content for website, email, and targeted social posts, generating over $7,000 per calendar year 

  • Created, edited, and published web pages by collaborating with marketing and stakeholders, maintaining up-to-date assets for best customer experience

Content Manager & Program Coordinator
Jewish Federation of Greater Atlanta - 2017-2020

  • Oversaw website reorganization including revised information architecture and user flows, producing improved navigability

  • Designed a community-wide qualitative survey, disseminated, and analyzed findings to pinpoint community needs and shortcomings, resulting in improved programming and community engagement

  • Identified the need for an online community and developed a content strategy to engage desired audience and build brand recognition, resulting in 300+ followers

Executive Administrator
Sar-El Tours & Conferences - 2010-2016

  • Successfully multi-tasked in an ever-changing environment to assist CEO in daily activities across multiple lines of business

  • Assisted in planning and operation of international conferences and events, bringing in co-occurring groups of 200-5000 tourists

  • Liaised with international business professionals by conducting transactional and contractual closings, improving company profitability

 

CAREER SUMMARY

Diplomatic UX professional obsessed with weaving research insights into design solutions. I add value by advocating for user needs and business goals. Skillful communicator and problem-solver experienced in cross-functional collaboration. 13 years work experience.

 

LEADERSHIP QUALITIES

Problem-solving
Task ownership
Detail-oriented
Collaboration
Flexible & adaptable
Strategic thinking
Project management

 

SKILLS

Generative research
Evaluative research
Competitive analysis
User interviews & surveys
Usability testing
Preference testing
Card sorting
Affinity mapping
Data synthesis & analysis
User personas
User stories
User flows
Journey mapping
Information architecture
Analytical thinking
Design thinking
Wireframing & prototyping
WCAG 2.1 Accessibility

 

TOOLS

UserZoom
Dovetail
Maze
Aurelius
Usability Hub
Jira
Google Suite
Microsoft Suite
Figma & Figjam
Mural 
Miro

 

CERTIFICATION

Design Thinking Practitioner - LUMA Institute | May 2023
UX Design - CareerFoundry | 2021 - 2022
Social Media Management - Georgia Center for Nonprofits | 2019

 

EDUCATION

B.A. Spanish Language & ESOL Teaching -
North Park University

 

LANGUAGES

English - native fluent
Hebrew - proficient
Spanish - conversational