image source: BCBSTN
BlueCross BlueShield of Tennessee
A compilation of UX research projects to improve the health insurance experience for members and shoppers.
Skills: benchmarking, competitive analysis, moderated/ unmoderated usability testing, user interviews, A/B testing, accessibility testing, accessibility audits, data synthesis + analysis, storytelling, presenting
Data Solution Co.
Discovering user wants and needs for a B2B, B2C beta product - a web3 enterprise data company providing industry solutions. (NDA)
Skills: User interviews, market research, affinity mapping, stakeholder presentation, data synthesis, storytelling
Kadet Wallet
Researching and designing to bring a product closer to beta launch - a cross-chain crypto wallet web extension and website.
Skills: UX design, moderated/ unmoderated usability testing, affinity mapping, product + strategy, prototyping, wireframing, communication, content
Library Accessibility
A passion project exploring the accessibility of a public space: the library.
Skills: ethnographic research, secondary research, accessibility
Loop
Building a new product from scratch - a wallet app to pay, transfer money, access credit cards, and track spending.
Skills: comp analysis, user interviews, usability testing, card sorting, preference testing, affinity mapping, information architecture, user flows, personas, prototyping, wireframing
Parental Control Apps
Determining product market fit and discovering unique value proposition - a parental control app.
Skills: discovery research, market research, competitor benchmarking, SWOT analysis, heuristic analysis
KeyVo
Creating a new product from the ground up - a mobile-first vocabulary learning app.
Skills: ideation, wireframing, user interviews, user flow, task analysis, survey